Thinking
Perspectives on AI Discovery.
Research, observations and strategic perspectives on how AI systems discover, evaluate and recommend organisations.
JOAN Thinking examines the commercial consequences of AI-mediated discovery: visibility, inclusion, recommendation and the changing shape of financial services acquisition.
Visibility Without Inclusion
Why being found in search is no longer the same as being included in AI-generated answers.
The AI Discovery Shift
How customer acquisition is moving from search-led exploration to AI-shaped recommendation.
The New Recommendation Economy
Why recommendation systems are becoming a new distribution layer for financial services.