Our Approach

AI Discovery for financial services organisations.

JOAN helps leadership teams understand where they stand, improve their position and monitor progress as AI becomes a gateway between awareness and consideration.

Commercial Logic

Eligibility precedes preference.

If your organisation is not eligible to be considered by AI systems, it cannot become the customer's preference. Strong search visibility and a well-built website do not guarantee inclusion in AI-generated recommendations.

The first task is to understand whether you are visible, represented and recommended in the decision journeys that increasingly begin before the website.

Understand the Visibility Gap

Discovery Standard

A maturity model for AI Discovery performance.

The Discovery Standard measures how well your organisation is included in AI-generated customer decision journeys. It shows where you stand today and what it takes to progress to the next level.

01

Visible

Your brand and content are discoverable by AI systems.

02

Represented

AI systems understand who you are and what you offer.

03

Recommended

You are selected as a relevant option for the customer's need.

04

Considered

You have a genuine opportunity to influence the decision.

05

Chosen

Inclusion translates into commercial outcomes.

Our Approach

Three connected services, one commercial question.

Are you visible, represented, recommended, considered and chosen when AI systems shape the customer shortlist?

01

AI Discovery Playbook

Understand where you stand. The Playbook establishes your current AI Discovery position, competitor exposure and the actions required to improve inclusion.

Best for
Leadership teams that need a clear baseline before committing effort or budget.
Outputs
Current-state assessment, competitor comparison, Discovery Standard position and prioritised roadmap.
02

AI Discovery Advancement

Improve your standing. Advancement helps prioritise and strengthen the signals that influence how AI systems understand, evaluate and recommend your organisation.

Best for
Organisations that know they are under-represented and need to improve inclusion.
Outputs
A focused programme across content clarity, evidence, authority signals and measurement improvement.
03

AI Discovery Intelligence

Sustain and strengthen your standing. Intelligence provides ongoing measurement, monitoring and reporting as AI-mediated discovery evolves.

Best for
Firms that want AI Discovery to become a managed commercial capability.
Outputs
Ongoing intelligence on visibility, representation, competitor movement and recommendation risk.

How the services fit

Playbook establishes the position. Advancement improves it. Intelligence keeps it visible.

JOAN does not treat AI Discovery as a campaign. It is a capability that needs evidence, improvement and ongoing measurement.

The services can be used sequentially or independently, depending on whether the immediate need is diagnosis, action or monitoring.

Engagement Character

Board-ready, actionable and built for progress.

Engagements are designed to give leadership teams a clear view of visibility, inclusion and impact: where the organisation is discoverable, how it is represented, whether it appears in AI shortlists and what should change next.

The result is not a generic AI report. It is a practical view of commercial exposure and the decisions required to improve AI Discovery performance.

Discuss your AI Discovery position

Move from experimentation to measurable progress.

Understand where you stand and what to prioritise next.

Start a conversation